![]() ![]() It really was, from the very beginning, a product designed to go viral. What’s the one thing we can name this so that if you saw it on your shelf, you’d have to take out your phone, take a picture of it, and send it to someone or post about it. Consumer Reports What’s Really in Your Bottled Water Consumer Reports found toxic PFAS chemicals in several popular water brands, especially carbonated ones By Ryan Felton September 24, 2020. Its bubbles are assertive, but soft, without its competitor’s belligerent energy. 4.6 out of 5 29,632 global ratings Liquid Death Sparkling Water, 16.9 oz Cans (12-Pack) by Liquid Death Flavor Name: Sparkling Water - UnflavoredSize: 12 Pack (16. ![]() “They went through a bunch of different ideas and the thought was that we have zero marketing dollars, and we’re competing on shelves. In comparison to the white water rapids that are Polar Seltzer, Liquid Death Sparkling Water is a gentle stream. ![]() “The original idea was to can the water so it looks like beer and have some fun with that,” says Pearson. Millions of views later, distributors and grocery stores were getting in touch to stock the canned water. As the legend goes, co-founder and CEO Mike Cessario started the business by producing a $1,500 video, putting $600 of paid media behind it, and launching Liquid Death onto social media. 5 It was canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). 3 Its water was sourced from the Austrian Alps, 4 where it was also canned. Pearson, who joined the business a year ago, believes Liquid Death might be the world’s first truly viral product. Products The drink is sold in a 16.9 US fl oz (500 ml) 'tallboy' drink can. And it’s potent magic they’re working with, with the company valued at $700m this year, despite only launching in 2019. It’s part of what the brand’s VP of creative Andy Pearson describes as “the magic of Liquid Death”. “Thanks for supporting the cult,” is how Liquid Death signs off its customer service emails – which, by the way, aren’t sent from a ‘representative’ or an ‘executive’, but a ‘Customer Service Overlord’. ![]()
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